Reimagine Mayfair, 2019

With the highest concentration of contemporary art galleries anywhere in the world, the art world of Mayfair represents a formidable and seemingly impenetrable market for the aspiring and emerging artist. The Fete of Mayfair is a reimagination of a traditional village fete, projected onto an urban context. A temporary event that aims to contrast and conflict with the polite and exclusive world that currently exists. The intervention proposes temporary space for artists to exhibit, perform, sell and advertise their work.

The site of the Tyburn River provides the perfect backdrop for our proposals. As a notable exception to Mayfair’s uniform grid patterns, the route of the historic river cuts and meanders its way through producing an urban conflict in space, scale and form.

Collaborators: Sam Langley, Yiye Han